bkr
I collaborated with bkr to create original music for their unique glow-in-the-dark bottle campaign. This project combined bkr's signature design-forward approach with an immersive audio experience, enhancing the product launch with a sensory layer that reflected the bottle’s luminous, ethereal aesthetic.
bkr is a San Francisco-based company known for its stylish, reusable glass water bottles wrapped in colorful silicone sleeves. Founded in 2011, bkr merges hydration with beauty, marketing their bottles as lifestyle accessories with trendy seasonal colors.
Deliverables
Color launch campaign music
Application
Social media ads
Design Principles
The music for the campaign was guided by design principles that echoed the product’s playful and luminous design and overall brand strategy. It was designed to feel fun, glowy, feminine, and youthful—a sonic reflection of soft neon light and the life of the party. Light, shimmering textures and upbeat rhythms captured the products radiant energy, creating an immersive, feel-good soundscape that aligned seamlessly with the brand’s vibrant, design-forward ethos.